Heyyy Heather

Heather was in need of a brand that communicated her latest endeavor. Together, we worked on a concept that embodied her approach to work. Detailed, free spirited, with a dose of romantic idealism. Oh, and orange themed of course.

Along with a logo, I created two secondary logos for her so she would have flexibility while she designs her new business cards and website.
The brand suite is rounded out with three repeat patterns in two color ways, and a set of icons.

Each element was illustrated by hand, my favorite way of creating.